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Discovering new places through Instagram has become a fun hobby for people in the United States. They enjoy checking out what people in far-off locations are up to—seeing their fun activities, trying different foods, and checking out the latest styles. The joy of using Instagram’s location tagging feature is one reason for the excitement. Fortunately, it’s not just about satisfying wanderlust; it’s also a boon for businesses aiming to get noticed on the map. This feature helps them attract a fresh audience, gather user-generated photos, and provide a sneak peek of what visitors can expect.
Now, you might be wondering how you go about adding a location on Instagram or tagging it in your posts. If you are a business owner, you must definitely be thinking about adding your business location on Instagram to bring in new customers or increase engagement. If that’s the case, you are in the right place.
Why Do You Need to Add Your Business Location on Instagram?
For most of the time, adding a business location on Instagram does only one things – To increase footfall on your store. However, for small business owners, the desire to be discovered by more customers is a common goal.
While local listing sites and Google Business Profiles play a crucial role in achieving this, social media platforms offer another avenue to put your business on the map—Instagram being a prime example.
By establishing your online presence on Instagram and including your business location, you open doors to reaching an audience that is not just active on the platform but consists of individuals most likely to become your loyal customers. It is also a strategic move to enhance visibility and connect with potential clientele in a meaningful way.
How to Add Your Business Location on Instagram
As of now, there are multiple methods to add your business to Instagram. Thankfully, we will be discussing all of these methods in detail and listing the steps for ease. You can follow any method that suits you. Let’s get started.
Method 1: Add a Location From the Facebook App
The first method to add your business location on Instagram is by using the Facebook application. This is the easiest and most effective method that will help you become visible to the local people and also people on Instagram. However, for this method to work, you should also have a working Facebook page. Here are the steps:
- Open the Facebook application and click on “What’s on your mind.”
- Now, tap on Check-In.
- After that search for a place or a business location.
- Scroll down and click on Add.
- On the next page, fill out the necessary information and then click on Save Custom Place.
Now, your place has been added to Facebook. You can now go to your Facebook profile and, on the location area, search and paste it. Now, your location will be visible to everyone on Facebook. You can also create a new post so that your current location will be shown as your custom-selected location. Best of all, if you can find friends and ask them to check in to your location, more people will be able to see your place.
Method 2: Add Your Location to Your Instagram Profile
If you are looking to add your business location on Instagram, chances are that you are already a business professional. In that case, you must be using the professional dashboard from Instagram. If that’s the case, adding location is a simple process. If not, enable the professional account feature on Instagram, and you are good to go. Here are the steps:
- Open Instagram and tap on your Profile Icon from the right side.
- Now, tap on Edit Profile.
- Scroll down a bit and click on Contact Options.
- Now type your business address and tap Done.
- Go back to Contact Options and click on Save.
- Again, scroll down to Profile Display and check whether Display Contact Info is hidden or not. If not, you are good to go.
- Finally, click on Done.
That’s it. Now, your business location is added to Instagram and visible to everyone.
Method 3: Add Location to Instagram Post
If you don’t prefer using the professional Instagram dashboard, adding your business location to your Instagram post seems to be a great option. If you wish to add a location to your post so that people can see it, here are the steps to do it:
- Click on the + button in the middle and choose Post.
- Now, scroll and select a picture you wish. You can also make a Reel immediately if you want.
- Click Next.
- Depending on your choice, you can also choose a filter and write a caption.
- Now click on Add Location.
- Search for a location, and if not available, write it on your own, just like the Facebook method.
- Click on Share.
Method 4: Add Location to Instagram Story
This is probably the last method to add your business location on Instagram. However, you can consider it the best method if you want to share the location with your close friends or your followers. However, if you regularly upload reels and pictures, things can be different. Here are the steps to add a location to the Instagram story:
- From the top left side, tap on your Profile Picture to add a story.
- Click a picture or make a video.
- Add anything you like, such as music, effects, or filters.
- When you are on the screen that adds a caption, tap on Add Location.
- Search for the location or follow the method as described earlier.
- Share it.
That’s it. This is how you can share your business location on Instagram in different ways. You can choose and go with any method you like, which gives you the option. That’s all we have here about adding your business location on Instagram.
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